⚡ Quick Decision Rules

If views drop
Post HOOK
If clicks drop
Post QUIZ
If trust feels low
Post TESTIMONIAL
If you need money now
Post OFFER

LEAD, Hook Ads

Use when views are dropping. Emotional triggers to stop the scroll.

LEAD-Hook-Patterns-Vertical
ALLHOOK
LEAD-Hook-Shutdown-Vertical
AVHOOK
LEAD-Hook-Fawn-Vertical
AXHOOK
LEAD-Hook-Truth-Vertical
ALLHOOK
LEAD-Hook-Mirror-Vertical
WARHOOK
LEAD-Hook-Emotional-Vertical
TBHOOK

LEAD, Quiz Ads

Use when clicks are dropping. Clear value, specific outcomes promised.

LEAD-Quiz-Warpath-Vertical
WARQUIZ
LEAD-Quiz-Patterns-Square
ALLQUIZ
LEAD-Quiz-NervousSystem-Square
NDQUIZ
LEAD-Quiz-Sabotage-Square
AXQUIZ
LEAD-Quiz-PartnerDraw-Square
MXQUIZ
LEAD-Quiz-Free-Banner
ALLQUIZ

SALE, Offer Ads

Use when you need sales. Direct program and coaching CTAs.

SALE-Offer-CenteredMan-Vertical
MENOFFER
SALE-Offer-CenteredWoman-Vertical
WMNOFFER
SALE-Offer-Anxious-Square
AXOFFER
SALE-Offer-Programs-Square
ALLOFFER
SALE-Offer-TextSupport-Square
ALLOFFER
SALE-Offer-Coaching-Banner
ALLOFFER
SALE-Offer-Programs-Banner
ALLOFFER
SALE-Offer-Warpath-Banner
WAROFFER

TRUST, Testimonial Ads

Use when trust feels low. Real results, relatable quotes.

TRUST-Testimonial-Shift-Vertical
ALLPROOF

BRAND, Awareness Ads

Use when engagement is flat. Manifesto, philosophy, values.

BRAND-Manifesto-Square
ALLBRAND
BRAND-Quote-Square
ALLBRAND
BRAND-CTA-Leader
ALLBRAND

🎯 Copy Variants (Soft / Sharp / Savage)

3 versions of every winner so you never feel stuck

LEAD-Hook-Patterns-Vertical

SOFT SHARP SAVAGE
SOFT, Gentle, compassionate
SHARP, Direct, clear
SAVAGE, Wake-up call

SALE-Offer-Coaching-Banner

SOFT SHARP SAVAGE
SOFT, Gentle, compassionate
SHARP, Direct, clear
SAVAGE, Wake-up call