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UNSCARRED AD CAMPAIGN SYSTEM
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Last Updated: January 4, 2026

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NAMING CONVENTION
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Format: GOAL-ANGLE-SIZE.html

GOALS:
  LEAD    = Get email/quiz signup
  SALE    = Direct offer/program sale
  TRUST   = Build credibility (testimonials, proof)
  BRAND   = Awareness, values, manifesto

ANGLES:
  Hook        = Pattern hook, emotional trigger
  Quiz        = Specific quiz promo
  Offer       = Program/coaching CTA
  Testimonial = Social proof
  Manifesto   = Brand philosophy
  Truth       = Reframe/education
  Symptom     = Pain point callout

SIZES:
  Vertical  = 1080x1920 (Stories, TikTok, Reels)
  Square    = 1080x1080 (Feed posts)
  Banner    = 1200x628 (Facebook, Twitter, LinkedIn)
  Leader    = 728x90 (Leaderboard/header)


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TAG SYSTEM
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TAG 1: AUDIENCE
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  AX    = Anxious attachment
  AV    = Avoidant attachment  
  MX    = Mixed signals / confused
  ND    = Neurodivergent (ADHD, autism)
  TB    = Trauma bond / abuse survivors
  WAR   = Survival mode / complex trauma
  MEN   = Men specifically
  WMN   = Women specifically
  ALL   = Universal

TAG 2: PURPOSE
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  HOOK  = Stop scroll, create curiosity
  QUIZ  = Drive quiz completion
  PROOF = Build trust with testimonials
  OFFER = Sell program/coaching
  BRAND = Establish identity/values


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DECISION RULES
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IF views drop → Post HOOK
   (Scroll-stopping content, emotional triggers)

IF clicks drop → Post QUIZ  
   (Clear value, specific outcome promised)

IF trust feels low → Post TESTIMONIAL
   (Real results, relatable quotes)

IF you need money now → Post OFFER
   (Coaching CTA, program promo)

IF engagement is flat → Post BRAND
   (Manifesto, philosophy, values)


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ROTATION FORMULA
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Weekly Content Mix (7 posts):
  2x HOOK (engagement)
  2x QUIZ (leads)
  1x TESTIMONIAL (trust)
  1x OFFER (sales)
  1x BRAND (identity)

Adjust based on metrics and goals.


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AD INVENTORY
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LEAD ADS (Quiz/Email Capture)
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LEAD-Hook-Patterns-Vertical.html        [ALL, HOOK]
LEAD-Hook-Shutdown-Vertical.html        [AV, HOOK]
LEAD-Hook-Fawn-Vertical.html            [AX, HOOK]
LEAD-Hook-Truth-Vertical.html           [ALL, HOOK]
LEAD-Hook-Mirror-Vertical.html          [WAR, HOOK]
LEAD-Hook-Emotional-Vertical.html       [TB, HOOK]
LEAD-Quiz-Patterns-Square.html          [ALL, QUIZ]
LEAD-Quiz-NervousSystem-Square.html     [ND, QUIZ]
LEAD-Quiz-Sabotage-Square.html          [AX, QUIZ]
LEAD-Quiz-PartnerDraw-Square.html       [MX, QUIZ]
LEAD-Quiz-Warpath-Vertical.html         [WAR, QUIZ]
LEAD-Quiz-Free-Banner.html              [ALL, QUIZ]

SALE ADS (Program/Coaching)
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SALE-Offer-Coaching-Banner.html         [ALL, OFFER]
SALE-Offer-Programs-Square.html         [ALL, OFFER]
SALE-Offer-Programs-Banner.html         [ALL, OFFER]
SALE-Offer-CenteredMan-Vertical.html    [MEN, OFFER]
SALE-Offer-CenteredWoman-Vertical.html  [WMN, OFFER]
SALE-Offer-Anxious-Square.html          [AX, OFFER]
SALE-Offer-TextSupport-Square.html      [ALL, OFFER]
SALE-Offer-Warpath-Banner.html          [WAR, OFFER]

TRUST ADS (Testimonials/Proof)
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TRUST-Testimonial-Shift-Vertical.html   [ALL, PROOF]

BRAND ADS (Awareness/Philosophy)
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BRAND-Manifesto-Square.html             [ALL, BRAND]
BRAND-Quote-Square.html                 [ALL, BRAND]
BRAND-CTA-Leader.html                   [ALL, BRAND]


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VARIANT SYSTEM (Soft / Sharp / Savage)
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For every winning ad, create 3 copy versions:

SOFT = Gentle, compassionate, understanding
  "You're not broken. You're running survival patterns."

SHARP = Direct, clear, no-BS
  "It's not a character flaw. It's a nervous system in survival mode."

SAVAGE = Confrontational, wake-up call
  "Stop calling yourself 'too sensitive.' Your hypervigilance kept you alive."

File naming for variants:
  LEAD-Hook-Patterns-Vertical-SOFT.html
  LEAD-Hook-Patterns-Vertical-SHARP.html
  LEAD-Hook-Patterns-Vertical-SAVAGE.html


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QUICK REFERENCE CHEAT SHEET
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Need engagement?     → LEAD-Hook-*
Need leads?          → LEAD-Quiz-*
Need trust?          → TRUST-Testimonial-*
Need sales?          → SALE-Offer-*
Need identity?       → BRAND-*

Targeting anxious?   → Filter by [AX]
Targeting avoidant?  → Filter by [AV]
Targeting trauma?    → Filter by [WAR] or [TB]
Targeting men?       → Filter by [MEN]
Targeting women?     → Filter by [WMN]


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